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iceburgTip of the Iceberg

With the flood of new electronic devices comes a renewed spirit. Necessity is the mother of invention right?

 

If you currently own an iPod Touch, iPad or Kindle, you have probably been too consumed with mastering the technology to be annoyed by the slight inconveniences that come with using them in different environments comfortably. 

 

How do you get these awesome thin devices to balance, stand up, or rest at an angle so you can work, watch or listen hands free?

 

After eyeing a roll of duct tape-which my husband will tell you is my solution for 90% of problems I'm faced with, I came across a new invention called the Stump Stand. 

 

It's not sexy. It looks like the bad offspring of a duck and a hockey puck. But, what a brilliant idea! Wish I had thought of that. It holds these devices in 3 positions: Ramp, Lean and Upright. It gives the user access to the power button and is easy to lift out.

 

At a price point of $22, "the Stump" is a must have accessory and the perfect gift for any techy in your family.
 Is the Stump a revolution? No- but it meets a need simply and affordably. We can all take a lesson from that. 
Laptop on Stump

 

Workingit
Working It 

 

What questions can you ask at the end of the interview?

 

1. What do you see ahead for the company in the next five years?

 

2. What do you consider to be your firms most important assets?

 

3. What can you tell me about your new product or plans for growth?

 

4. How do you rate your competition?

 

5. What types of skills do you not have on board that you are looking for with a new hire?

 

6. What happened to the last person who held this position?

 

Asking questions at the end of the interview conveys your interest in the position, allows for clarification and helps build rapport.

newlyhatched

Newly Hatched

Newly Hatched
Did you know blogs can be optimized  for searches?

 

As the popularity of blogging increases and more and more content is available on the web, it is important to optimize your blog for searches.

  

Search engines love blog content so much that more and more companies are choosing to have their website constructed in a platform like Wordpress.

 

Need information on blogging, how to optimize your current blog, or want to build a blogsite in WordPress? Call Pink today! 828-234-9111.

 

 

brainfodderBrainfodder 

  

If coloring was not added to Coca-Cola, it would be green.
  
Rubber bands last longer when refrigerated.
  
Tigers have striped skin, not just striped fur.  

WorthRepeating
Worth Repeating

Guide to Understanding Advertising Lingo  

 

NEW 

Different color from previous design.

  

ALL NEW

Parts are not interchangeable with previous design.

 

UNMATCHED

Almost as good as the competition. 

 

ADVANCED DESIGN

The advertising agency doesn't understand it.

    

IT'S HERE AT LAST

Rush job. Nobody knew it was coming. 

 

FIELD TESTED

Manufacturer lacks test equipment.

 

FUTURISTIC

No other reason why it looks the way it does.

 

REDESIGNED

Previous flaws fixed - we hope.  

 

DIRECT SALES ONLY 

Factory had a big argument with distributor.

 

BREAKTHROUGH

We finally figured out a

use for it.

 

HIGH RELIABILITY

We made it work long enough to ship it. 

 

Source: www.workinghumor.com

 

letterfromamyLetter from Amy

Amy WashcoDid you see it? Were you trapped in it? I'm referring to the fog that mysteriously incased business minds for better than a decade. It's the same fog that came out of that corn field in Field of Dreams- the "Build it, and they will come" fog!

 

I answer calls on a daily basis from potential clients about website development. I am happy to report that the position of clients has shifted overwhelmingly from "I need a website" to "I need my website to work better." Here are my top 5 recommendations to drive traffic to your website and ultimately make your site work better for you.

 

1) Optimize Your Existing Website: I can't over emphasize how important this is. Make sure that your site can be found in a random search by customers already intent on buying your product or service.

 

2) Create New Pages: If you have a Services page on your website that discusses all of your services, one of the best ways to increase traffic is to create new pages for each of your core services and optimize each of those pages for searches specific to that service. The search engines love new content and will come back to your site more often if you constantly add new pages with relevant content.

    

3) Create Links: Creating links to your site from credible third party company sites that are relative to your industry is important. At a minimum you should create a Business Facebook page and make sure all of your business social media accounts link to your website. 

 

4) Revise Your Contact Page: If your Contact page is not asking for key marketing information from visitors you are missing a golden opportunity. Collecting names and emails can help grow your target database for future communications.

 

5) Add A Blog to Your Website: A Blog helps your site in many ways. Search engines love blogs because of the amount of content. Readers that come across your blog are likely to explore the rest of your website.  

 

Your company website is more like a car or a house. It is an investment that takes on-going maintenance. Making updates and upgrades along the way is less expensive and less overwhelming. Not sure where to start? Give us a call!   

 

pinkreviewsPink's Review
OUTLIERS
by: Malcolm Gladwell  
Outliers Book Cover
  
Many books have been written on
success and how to succeed. In OUTLIERS, Gladwell shares a fascinating statistical explanation of why certain individuals and cultures succeed and fail. Before you write this off as a yawn fest, I will tell you that I could not put this book down!
  
Gladwell looks beyond the individual at family, friends and cultural influences. His statements might even be perceived by some as controversial. He asserts that "People don't rise from nothing" and that "It' makes a difference where and when we grew up." The detailed stories through which he makes his findings are a great read in themselves. 
  
Why is it for example, that the majority of Professional Canadian Hockey players are born in January, February and March? Did you know that researchers summize that the magic number of hours it takes an individual to master anything from a sport to a musical instrument is 10,000 hours?
  
From Bill Gates to the Beatles to the ethnic theory behind plane crashes, Galdwell compiles statistical data from real world stories that is compelling and puts a new spin on the old debate of nature versus nurture.   

gotsocialGot Social?

How we communicate and market to our clients and customers will continue to evolve over time. Some things, however, never change. As companies scramble to incorporate social media into their portfolio of communications, many are forgetting the basics. One old school basic in social media that will separate the successful companies from those not so successful is Branding.

 

Companies get tired of their messaging and visuals long before the intended customers even begin to associate them with the company. The very thing that makes advertising and marketing through social media so appealing to a company (the ability to make fast and quick changes often) can work against the branding of that same company.

 

Here are some tips to help social media work for your company's branding:

 

  1. Creating a Facebook or Twitter account is not enough. If an online user Google's a company, blogs, flickr-everything that is associated with the company comes up. The colors, images, and messaging on all of those accounts needs to be relevant and consistent with your website and literature creating a total brand experience.
  2. Avoid the urge to change out your Facebook profile photo too often. Customers find comfort in stability.
  3. Keep major company taglines with equity in place and more prominent. Seasonal, target market, or special promotion messaging can change more frequently, but be consistent with what you are saying across each communication channel like the website, trade ads etc.
  4. Designate one person to review and monitor all channels for consistency. Make sure a person is dedicated to making the necessary updates.
  5. Social media can provide a great forum for live feedback on your brand. It allows you to create relationships with your target market by gender, age, location, interests, and opinions about company decisions and events.  Take advantage of this valuable marketing data.  

Promotion through social media takes time and energy like all other channels. Once you get your accounts established and branded the maintenance can be a challenge.  Like other tactics, in order for social media to work effectively, you have to work it. To see companies who are leading the way in social media marketing visit http://fastcodesign.com/166349/social-deia-bolsters-big-brands

 

clientprofileClient Profile

 

David Skaff Noggin Logo  

 

David Scaff, Practice Administrator for Neurology Associates loves his job, and it shows! With over 20+ years in healthcare management, he has seen a lot of changes

and weathered them like the true professional that he is.

 

Originally from Toledo Ohio, David's background includes being

a former Administrator of Kerr Drug Community Health Care Centers. Currently responsible for managing the largest Neurology group in the area, David has a big plate of responsibilities. He admits that the most challenging part of his job is dealing with the never ending changes in healthcare regulations and insurance payer reimbursements.

  

What keeps him smiling and showing up every day is simple. There is never a dull moment! Additionally, he has the ability to utilize his management experience in a positive way with the patients and staff of the practice. "We have the most professional and dedicated group of physicians, physician assistants and staff that I have ever been around in my 20 plus years in healthcare management," he says.

 

David is married to wife, Leslie, and together they have two daughters Stephanie, 24 and Julianne, 21 both of whom live in Raleigh, NC. When he is not overseeing office activity, David enjoys golf, investing in the stock market, a good bottle of wine and cooking. The one thing most people might be surprised to know about David is that he has a twin sister.

 

I have enjoyed getting to know David and working with Dr. Yapundich and Neurology Associates on the creation and development of a brand new website and matching business Facebook page that launched recently www.noggindocs.com. They are a shining example of a company that understands the power and importance of branding.

 

Noggin Facebook Image 

EconomicTrendsEconomic Trends

Econ Logo 

Contributed by Dr. Greg George, 

Director of the Center for Economic 

Analysis, which advises the 

Atlanta Fed on regional business conditions.

 

Recent surveys conducted throughout the Southeast suggest that the Economy continues its sluggish, but steady growth pattern out of the "Great Recession." A couple of interesting features are starting to emerge which contrast sharply with economic conditions over the past year and a half, however. Specifically, concerns regarding inflation and a return to hiring have emerged.

 

In order to understand what the current data are indicating, it is important to take pause and clarify the underlying economics of these

somewhat uncertain times. As everyone is aware, oil/gas prices, stock prices, precious metal prices and food prices have been steadily climbing over the past year. Many have asserted that the easy monetary policy of the Fed is causing this "inflation." While gas and food prices are dramatically impacting household budgets, it must be made clear that these trends are not being caused by monetary inflation. By definition, inflation means that ALL prices are increasing, and a quick survey of all prices clearly indicates that not all of them are rising (i.e. house prices, car prices, boat prices, and advertising prices)

 

It is true that the Fed has created over a trillion dollars worth of money in the past year alone, but this money has yet to enter the money supply. In a nutshell, banks are holding all of the newly created money (and then some) in reserves, which has no impact on the amount of money in circulation, and consequently, no impact on inflation. However, as banks return to normal lending practices, we can expect some inflationary pressures to develop.

 

So where does this leave us? As mentioned earlier, some interesting trends are starting to emerge. Specifically, businesses are slowly beginning to increase work hours of their existing employees and are looking to hire new employees. Our business contacts are reporting increased sales and have suggested that consumers are starting to spend again. If this trend continues, we may start to see a significant decrease in unemployment and a return to an expanding economy. Consequently, the Center's near-term forecast for the Southeast is increasingly optimistic and we anticipate that with the growing economy, inflationary pressures should begin in earnest soon.   

 

Greg Head Shot 

Greg George, Ph.D. Economics

Director, Center for Economic Analysis

Regional Economic Information Network Affiliate of the Atlanta Fed.

                    


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